Something very peculiar has happened in the United Kingdom. For a place that is known as a Shah Rukh Khan feeding ground, the latest release from the Bollywood star has made a disastrous start at the Box Office.
YashRaj Films’ Chak De India has opened at number 10 in this weekend’s chart, 5 places below than the opening of Partner a few weeks ago. The sports flick has managed a meagre £130,000.
This has come as a shock to YashRaj Films, who were expecting this film to rejuvenate their consistent failures this year. If Shah Rukh Khan is not able to re-light the YashRaj fire, then what else will?
The film is not expected to mantain its presence in the UK Top Ten next week, and industry insiders predict this film to be the biggest ‘blob’ of Shah Rukh Khan’s career in the UK. Even the heavily panned Hum Tumhare Hain Sanam managed to do better business.
Chak De India is a disaster in the UK
